23. AI Won't Replace You, But You're Using It Wrong (7 Ways to Make It Work for You)
Stop treating AI like a toddler's toy. As a Fortune 100 marketing advisor, I see too many business owners misusing AI in ways that strip away their unique magic. AI isn’t here to replace you, but if you’re using it wrong, it could be holding you back. Most people treat AI like a shortcut instead of a strategic tool, and that’s where things go sideways. I’m breaking down how to train AI to enhance your brand voice, optimize marketing, and keep your content powerful—without losing its human touch.
🔗 Grab the AI guide: Turn AI Into Your Marketing Team
From practical AI strategies to ethical considerations, I’m covering what most business owners get wrong about ChatGPT, Claude, and content repurposing. Whether you’re skeptical or already experimenting, this conversation will change how you think about AI in your business.
Want to save thousands of hours on content creation without losing your authentic voice? I break down my exact process for training AI to understand your brand voice, plus the energetic practices that keep your content powerful.
In this episode, we discuss:
How can AI improve your marketing without making it sound robotic?
The biggest mistakes entrepreneurs make when using AI for content creation
What are AI "projects" and why should you be using them?
What are the legal implications of using AI-generated content for my business?
Can AI really replace my marketing team?
How to use AI to save time while keeping your unique brand voice
The crucial difference between content amplification and replacement
Free Guide: Common Mistakes Entrepreneurs Make in Marketing (& How to Fix Them)
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Key Takeaways
Introduction to AI in Business (00:00 - 12:27)
AI is a tool for amplification, not replacement in business
Use Claude AI instead of ChatGPT for better results
AI can be used for content repurposing, product marketing, value prop development, and PR
AI is not replacing human creativity or intuition
Quality inputs lead to quality outputs when using AI
Ethical and Legal Considerations of AI (12:27 - 22:55)
Review and edit AI-generated content before publishing to maintain IP rights
Use the 80/20 rule: AI is 80% accurate, 20% needs fact-checking
Be cautious when using AI for contract review or legal matters
Ground yourself and set clear intentions before using AI
Balance AI use with intuition and body awareness
Future of AI and Best Practices (22:56 - 33:49)
AI agents may replace some virtual assistant functions in the future
Human creativity and intuition remain irreplaceable
Set clear boundaries when using AI to avoid getting off track
Maintain your energetic fingerprint on AI-generated content
Success with AI comes from asking the right questions
AI guide available for $7 with prompts and best practices
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Watch: HOW TO SCALE Masterclass Replay (FREE for a limited time)
Join Sam's Mastermind Group for Women Entrepreneurs: Apply here
Connect with Sam:
Instagram: @growwith_sam
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Website: www.growwithsam.com
YouTube: @sidenotepod
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