30. You’re Rebranding Wrong—Here’s How to Fix It
After talking to 30 brand designers, I discovered something wild: no one does brand strategy the same—and most of us are skipping the most important part. In this episode, I break down the real reason your brand might feel off, even if it looks polished. Spoiler: it’s not about the logo.
🎯 Sign up for the FREE How to Rebrand workshop
I’m sharing the invisible (but costly) mistakes people make when rebranding, why so many design processes lead to disappointment, and how you can build a brand that actually feels like you. Plus, I’m inviting you to my free workshop on April 15 where we’ll map out your brand strategy pyramid, fix your messaging, and bring the fun back to branding. If you're ready to rebrand with clarity, cohesion, and confidence—this one's for you.
In this episode, we discuss:
What should I know before hiring a brand designer?
Why does branding feel inconsistent across platforms?
How can I create a cohesive brand experience?
What is the brand strategy pyramid and why does it matter?
Details about the How to Rebrand workshop on April 15
Watch on YouTube
Key Takeaways
️ Brand Strategy and Design Insights (00:00 - 05:30)
Most costly mistake in branding: not understanding brand identity/strategy before approaching a designer
Designers approach strategy differently (questionnaires, workshops)
Communication challenges between clients and designers
Lack of standardization in brand strategy across designers
️ Hierarchy of Brand Needs (05:30 - 11:35)
Foundation: Positioning and identity
Second level: Audience and messaging
Top level: Visual elements and applications
Importance of cohesive brand experience across all touchpoints
Examples of brand 'Easter eggs' in design elements
️ Storefront Analogy for Brand Experience (11:35 - 18:06)
Cohesive brand experience compared to well-designed retail store
Contrast with inconsistent, confusing brand experiences
Importance of consistency across all brand touchpoints (e.g., Apple, Anthropologie)
Speaker's intentional use of brand colors in personal appearance
Upcoming Rebrand Workshop (18:06 - 20:57)
Free workshop on April 15: 'How to Rebrand'
Topics: Brand pyramid, key questions, roadmap, designer pricing tiers
Actionable exercises and meditation included
Immediate value and takeaways promised for attendees
Free Resource:
Ready to level up your growth efforts? Download my free guide: "Common Marketing Mistakes and How to Fix Them" to ensure the time you’re putting in to market your business actually counts.
Connect with Samantha:
Instagram: @growwith_sam
Website: www.growwithsam.com
Grab my AI guide: Turn AI Into Your Marketing Team
Book a call with me:https://www.growwithsam.com/deep-dive
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Join Sam's Mastermind Group for Women Entrepreneurs:https://www.growwithsam.com/greenhouse-mastermind
Connect with Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube:@sidenotepod
